23 admissions teams enrolled this week

Your parents are your best admissions team. They just need the right email.

Refer generates warm, personalized referral emails from current parents in one tap — no CRM juggling, no ad budget, no awkward asks.

refer.app · Compose
MH
Meredith Holloway
Current Parent · Grade 4
Drafting...
To:jennifer.wu@gmail.com
Subject:Our kids should be classmates at Westbrook

Hi Jennifer,

I've been meaning to tell you about Westbrook Academy — where Lily has been thriving since second grade. The teachers actually know her by name, and the math program is unlike anything I'd seen before.

I'd love for you to come see it. I've got a referral link that gives you priority access to the spring open house:

westbrook.edu/refer/mholloway-2026

— Meredith|

Drafted in 0.8s · Matches Westbrook tone guide
REFERRAL ROI CALCULATOR

See what referrals are worth to your school

Move the sliders. Watch the numbers. No spreadsheet required.

YOUR SCHOOL

280 families
50800
12%
2%40%
$24,000
$5K$60K
ADDITIONAL FAMILIES REACHED
141families

warm introductions to prospective families via current parents

PROJECTED ENROLLMENT LIFT
+25new students

based on 18% referral-to-enrollment conversion benchmark

ESTIMATED REVENUE GENERATED
$600Kannually

tuition revenue from Refer-attributed enrollments

Projections based on industry benchmarks from 200+ independent schools · Not guaranteed

HOW IT WORKS

From campaign brief to first referral:
under four minutes.

01

Admissions selects the referral campaign

Choose which grade has open seats, set your message tone, and define your target families. Refer builds the campaign brief in under a minute.

Works alongside your existing CRM — no migration, no re-entry.
CAMPAIGN BRIEF
Target GradeKindergarten — 3 seats
ToneWarm · Personal · Urgent
DeadlineMarch 15, 2026
Synced with Blackbaud · 247 eligible parents identified
02

Refer generates personalized emails for each parent

AI reads your school's existing communications to match your voice exactly — not a template, a genuine-feeling email that sounds like it came from a real parent.

Each email includes a unique referral link with UTM tracking baked in.
DK
David Kim → Sent to 3 families

"The science fair last month was the moment I knew this school was different. My daughter presented to actual engineers..."

247 emails · 247 unique voicesGenerated in 4.2s
03

Parents send with one tap — you track everything

Parents approve and send directly from the Refer app. No login wall, no friction. You see opens, clicks, and inquiries in real time on your admissions dashboard.

Average time from receiving to sending: 34 seconds.
247
Sent
189
Opened
31
Inquired
12.6% referral-to-inquiry rate · 2.3× industry avg
FROM ADMISSIONS DIRECTORS

Numbers from the people who use it

"We added 14 new families this spring directly from Refer campaigns. That's $336,000 in annualized tuition from parents who already trusted us before they ever visited."
CO
Christine Okafor
Director of Admissions · Ridgemont Academy, Boston MA
+14 families
Spring 2026
SECURITY & COMPLIANCE

Built for schools that take data seriously

Every decision in Refer's architecture was made with FERPA, your board, and your families in mind.

Verified

FERPA Compliant

Refer never stores or transmits student records. Parent contact data is encrypted at rest and in transit, fully within FERPA guidelines for school communications.

SOC 2 Type II

Data Minimization

We collect only the work email used for account creation. No student names, no enrollment data, no PII beyond what's needed to route the referral.

GDPR Ready

School-Controlled Data

Your school owns every email generated. You can export, delete, or audit all referral activity at any time from the admin dashboard.

Privacy First

No Third-Party Sharing

Referral data is never sold, shared, or used to train models outside your school's account. Your families' trust stays with you.

Download & Send Your First Referral

No credit card. No onboarding form. Your first referral email in 30 seconds.

We'll send one email. No newsletter. No sales calls.

See It With Your School's Branding

Enter your school name and see a sample referral email generated instantly.

Download & Send Your First Referral